February 25, 2015

Highlights from Atlanta Gift January 2015

I can hardly believe we participated in our thirteenth (!) Atlanta Gift Show in January. This was our first time, however, in a showroom - the very established and fabulous Simblist Group. It's kind of a crazy life-comes-full-circle kind of thing. Would you believe that the very first showroom I ever stepped foot in, way back in 2001 working as a gift market temp, would be the very same showroom that would come to represent my line 14 years later? Crazy.

Our space inside the Simblist Showroom - very sophisticated!
To say I am excited about this would be an understatement, but seriously. I am SO excited! We still had our temporary booth for this market, though, so we actually exhibited in two locations… which meant two sets of samples… which about killed me. We still make everything to order and we have a LOT of styles! Did I mention I had to do all of this right after Christmas, right after we moved our studio? I'm still not sure how I survived.

Being in two locations also meant that my assistant Melanie had to work the booth without me (with help from my husband Greg) while I was in the showroom. This lead to some confusion because some of my customers seem to think that Melanie and I are twins.  Market is one of those weird places where your brain gets very tired and you start assuming things, such as because people work together they must be related. I had never even considered that Melanie and I looked remotely alike until we stood side by side in the Freshie & Zero booth for a few days and people kept asking if we were sisters. Melanie is cute so it's certainly not an insult, but we do find it funny! :) 

Splitting our line in two places meant that neither of our locations had fabulous sales, but combined we had our best show yet! 

Now for the hard business decision - will I have my temporary booth again next show or rely solely on the showroom and risk losing the booth sales? The verdict is out but I am really hoping not to have to make two sets of samples again (among other thing$)! The showroom is also a lovely place to spend a trade show - the other exhibitors and the reps are all so nice and the showroom is beautifully put together. They also have catered food every day which is quite an upgrade from the PB&J sandwiches we eat for lunch in our booth. Greg & Melanie were jealous. I promise I didn't rub it in their faces...

Oh - you're having BBQ? That's… cool.
Below are just a few photos of our booth in the Boutique section. Melanie wrote a great blog post about prepping for a wholesale show with regards to display - you can read it here

Our redesigned Wear Your Story wall - I love the watercolor ombre!
I like to add pops of color - especially pink and minty aqua.  
Detail of our new earrings display

February 20, 2015

Press Highlights from 2014

We love seeing our work in print, and 2014 was a great year for press for Freshie & Zero! Here are some of the press mentions we've had lately, including a feature article on the Etsy Wholesale blog!

Our Chevron necklaces were featured in the Winter issue of Stationery Trends.

An exciting feature on the Etsy Wholesale Blog!

Our Rose Cluster necklace in the Fall issue of Stationery Trends.

This one is actually older than 2014, but I forgot to share this awesome feature article!

February 17, 2015

Winter Weather Update

Nashville has had one of its trademark ice storms! We've been out of the studio for the past two days and are getting behind in our production schedule. 

While I'm house-bound, I am going to try and upload new product to our website, starting with that pretty shimmer necklace in the photo above!

November 13, 2014

Freshie & Zero Holiday Gift Guide

Well hello there, November. You kind of snuck up on me this year. Usually I'm one of those annoying people who does Christmas shopping year-round; it's one of the perks of going to craft shows across the country and finding wonderful handmade gifts along the way. However, this year I have been off my game. I haven't even started shopping! I know we have 41 days as of this blog post, but trust me, those days will fly by! 

This year, I know that Gift Guides will be my saving grace! I love getting inspiration from my favorite brands to see what they have hand selected from their collections. With that in mind, I present to you the Freshie & Zero Gift Guide. Let's face it - we have a lot to choose from and it can be overwhelming! These are some of my personal favorites and I hope they help you in your holiday shopping!

gift guide - what to buy for your best friend
gift guide - what to buy your coworker or boss
gift guide - what to buy your secret santa
gift guide - what to buy your mother or mother-in-law
gift guide - what to buy a teenage girl

Keep in mind when shopping:
~ The 18" chain length fits almost everyone, while 16" is considered a choker on most people.
~ All of our jewelry is nickel free and is great for sensitive skin.
~ We offer gift wrapping for a $2 charge, but each piece always comes in its own gift box.
~ First Class shipping is $2.49 and our turnaround is 2-4 days on average.
~ You can upgrade to Priority Mail for $5.49 if you would like to shorten the time in transit.
~ Don't order too late for December 25! Our ordering deadlines are below:

PRIORITY MAIL: December 17